Case Study | Neoti and the University of Kansas Team Up For a Visual Knock Out
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Neoti Adds Wow Factor to Locker Rooms at University of Kansas
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Before the start of the 2016 football season, the University of Kansas unveiled the results of a multimillion-dollar upgrade to its football locker rooms. Located on the first floor of the Anderson Family Football Complex, adjacent to Memorial Stadium on the school’s Lawrence, KS, campus the locker room now features custom UHD LED displays atop each player’s locker.
The University of Kansas partnered with Neoti to create a one-of-a-kind look for its locker rooms, deciding on a seamless, ribbon-style narrow-pixel-pitch LED display that wraps around the room. To make it all work Neoti installed Coleder Ace Block 1.56-mm panels above 13 locker sections ranging in width from 3 ft. to 50 ft in length. In total, the LED display spans 334.6 ft. with a resolution of 65,280 pixels by 216 pixels.
“I’ve never seen anything like this to this extent because it is a seamless LED video board that wraps around the entire locker room. It’s very cool. We didn’t have anything even remotely close to this beforehand.
It allows us to change the displays to relate to the situation. For spring football, we had a couple guys who are playing in the NFL come back, and we were able to put their Kansas highlights on these boards as they were walking in and touring the new locker room. Day to day, it’s to motivate the players and for recruiting.” Jeff Love, director, football technology, University of Kansas.
In order to replicate the Jayhawks’ vision, Neoti created a custom bracket system and collaborated with Coleder to manufacture a custom wiring system. Content is played off two media servers, each with six 4K-capable outputs running content that is created at 4K resolution in Adobe After Effects and Premier.
KU’s Brad Nachtigal, associate athletics director, operation/capital projects, and Brad Bieker, IT manager for athletics, spearheaded the project for KU from the beginning and worked with Neoti Project Manager Aaron Kipfer to build the content that would play out on the displays.
“The system itself is laid out in sections and different regions with different pixel resolution, and I worked with Jeff Love to define where we wanted these sections to be. Then, [I helped him create templates for creating this content. We prebuilt for him all of the templates and all of the initial pieces of content — he provided the actual files, but we prebuilt and set up everything for him — so that, on day one, they had content up and running.”
In total, KU athletics raised more than $2 million to overhaul the locker rooms inside the Anderson Family Football Complex, which was built in 2008. The revamped room also features an upgraded lighting system, sound system, and new players lounge.
“We’ve got a really family-driven environment here, and so we wanted something to give [players] a home base if you will,” says Love. “These LED screens were kind of the finishing touches of that, so, when you walk in, the wow factor is there.”